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Brand identity audit = Competitive edge!
How competitive is your brand identity? Don’t know, unsure, never thought about it? If this sounds familiar then a brand identity audit is a winning strategy. So what is a brand identity audit you ask? A brand identity audit helps key management understand the condition of the brand identity and provides solutions to the gaps Read More
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Telstra’s rebrand takes our top spot
By now you would be familiar with Telstra’s recent rebranding by Interband – with its rainbow colours and catch television commercial jingle, if not check it out here. Telstra’s $3 million rebranding made our top spot for the best rebrand of 2011 for its strong brand awareness and success in engaging the consumer. Telstra’s consistent Read More
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Building your brand using Google+
What’s Google+ all about? Businesses can create Google+ pages building relationships with prospects and clients on various levels, you can add brands to certain circles, share a page with their network and comment on content posted by that business. A great way to endorse a business or content is by using the +1 button, Read More
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The ins and outs of investing in branding
Through our experience of working closely SME’s we’ve seen many struggle in launching or rebranding their business to the marketplace due to the lack of knowledge of what to invest into their branding. Unfortunately there is no one size fits all answer. A general rule of thumb is often 10% of turnover. Ideally your investment Read More
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7 branding tips to develop a brand
7 branding tips to consider when developing a brand When you think of a brand identity what comes to mind? A logo, a business card? You’re right, but a logo and a business card is only part of a brand identity. A brand identity is the outward expression of a brand, including its name, logo, Read More
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Q&A with Astrid Varga
We’re often asked for our opinion on logo designs and brand communications, so we’ve asked Astrid, our Creative Director, to answer some of the most commonly asked questions on branding. Q. What is your top tip to ensure a brand remains competitive? A. Audit your brand annually – end of financial year is an easy Read More
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Want instant credibility and added brand value?
Discover the benefits of branding your business! Unfortunately we come across many small businesses that underestimate the benefits of branding and miss out on business growth and the path towards success. On the flip side, we also contribute to many branding success stories, so we wanted to share with you Read More
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Want to take your brand further?
This 15 page FREE e-book is an introduction to branding for small businesses in Adelaide. Perfect for start-up businesses requiring branding and seasoned businesses looking at rebranding. It answers those tough questions like “What is a brand identity?”, “What makes a brand identity and logo design effective?” and “How much should I spend on branding?” Get Read More
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How to select a graphic designer
Selecting a graphic designer can be a difficult task. You need to find the right designer for the right job. Not all designers are the same. Even though as designers we all share the same sense of balance and understand the basic principles of good design we all have our expertise. Get it wrong and Read More
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