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  • Brand identity audit
    Corporate Branding, Resources

    Brand identity audit = Competitive edge!

    How competitive is your brand identity? Don’t know, unsure, never thought about it? If this sounds familiar then a brand identity audit is a winning strategy. So what is a brand identity audit you ask? A brand identity audit helps key management understand the condition of the brand identity and provides solutions to the gaps Read More

  • rebranding with we create
    Brand Communications, Resources

    Rebranding is easy with We Create!

    With the New Year already upon us many of you will be working on your ‘goals’ and ‘to-do list’ for 2012 and rebranding your company might be hot on the agenda. Unsure if you need to rebrand? Here’s 8 tips to help you on your way. 1. Reasons to rebrand Your image may be tired, Read More

  • Google+
    Corporate Branding, Resources, Wine Branding

    Building your brand using Google+

      What’s Google+ all about? Businesses can create Google+ pages building relationships with prospects and clients on various levels, you can add brands to certain circles, share a page with their network and comment on content posted by that business. A great way to endorse a business or content is by using the +1 button, Read More

  • investing in branding adelaide
    Corporate Branding, Resources

    The ins and outs of investing in branding

    Through our experience of working closely SME’s we’ve seen many struggle in launching or rebranding their business to the marketplace due to the lack of knowledge of what to invest into their branding. Unfortunately there is no one size fits all answer. A general rule of thumb is often 10% of turnover. Ideally your investment Read More

  • gemtree_white_lees
    Resources, Wine Branding

    Seven strategies to better wine branding

         When it comes to wine branding getting the attention of your consumers first is vital. The best strategy a wine brand can employ to differentiate itself amongst the competition is to invest in a professional brand identity and wine packaging design. Here are seven strategies to better wine branding, as published in WBM Read More

  • copywriting adelaide
    Resources

    Get more from your marketing with copywriting

    When you’re creating branding, advertising and marketing material for your business, it’s the visual impact that first grabs people’s attention — but it’s essential to have some great words to back it all up. That’s where a copywriter can help. Copywriting is not just about apostrophes and grammar, it’s about finding the best words to Read More

  • selecting_a_graphic_designer
    Corporate Branding, Resources

    How to select a graphic designer

    Selecting a graphic designer can be a difficult task. You need to find the right designer for the right job. Not all designers are the same. Even though as designers we all share the same sense of balance and understand the basic principles of good design we all have our expertise. Get it wrong and Read More