Brand Audit

Did you know auditing your brand can help protect its value?

Brand Audit

Did you know auditing your brand can help protect its value? It also prevents deterioration by identifying weaknesses by offering strategies to strengthen it and maximise your return on investment.

What’s a brand audit?

Brand audits ensure the business strategy aligns the brand strategy and is translated across the entire brand communication and customer touch-points. It also ensures that each new business strategy and change in your businesses vision and values is reflected through design across all aspects of your brand experience by:

Protecting your brand from decreasing in value
Increasing your brand’s competitiveness
Maintaining consumer-orientated focus
Aligning brand identity with brand mission, values, vision and business strategy
Delivering consistent messages across all mediums
Identifying opportunities to connect with key clients at every customer touch-point

In short, a brand audit assess a brand’s visual identity against the businesses plan, brand strategy, brand values and vision. We assess how a brand is perceived, what its strengths and weaknesses are, and how well known and regarded it is. A brand audit also extends to a review of all brand communications, marketing materials, advertising, and corporate identity elements to see how consistent they are and how well they function to represent the desired brand image.

Our clients have invested heavily in developing their brand identity and they rely on us to maximise their brand investment to prevent deterioration of their brand and provide strategies for building a strong, valuable brand with a strong competitive edge.

What’s involved in a brand audit?

Our brand audits are delivered one-on-one with the brand owner or brand manager. We provide a report assessing your brand’s identity against the businesses plan, brand strategy, brand values and vision. We also provide a competitor analysis to benchmark your brand and identify competitive advantages.

Review and discuss brand image and positioning
Review and discuss all your branding communication; stationery, signage, website, print marketing and advertising material, they are all integral consumer touch-points that communicate your business’s story and brand message to your audience.
Review and discuss all sales and presentation material
Review and discuss your website message and how it’s been working for you
Review and discuss new areas to capture a customer’s interests

The process then involves analysis of the findings and upon completion, a detailed report including suggestions. Any gaps between the business strategy and its visual representation are identified. We will then provide you with a proposal based on the solutions and action plan for addressing these gaps, goals and objectives.

When should a brand audit take place?

Annually, like your tax. A brand audit should take place once a year, following the release of your business’ brand strategy. Marketing your brand image should always be a major focus for your business, the introduction of fresh ideas, strategies and innovative campaigns can produce substantial results.

What’s my investment?

Our one-on-one brand audits are a one-off investment of $950 + GST, a small investment when protecting your brand. You will also receive ‘Want to take your brand further?’ branding e-book, valued at $30 free.

How do I get started?

Call Carrie today on 8326 9237 or contact us online and we can start working towards fulfilling your brands potential.

What’s next?

Brand Audit

Consulting B2B

e-Newsletter Sign Up

Brand Audit