Helen Bennetts Sustainable Design

Case study

Challenge: Launch and position Helen Bennetts Sustainable Design as a competitive brand in the marketplace. The main challenge was to design a brand identity that wasn’t stereotypical of the imagery and colour scheme associated with the energy and green industries.

Solution: Develop a brand identity and logo design to reflect Helen Bennetts Sustainable Design’s mission and values of providing sustainable design.

Results: Delivered a fresh, down-to-earth and professional brand identity design unique to the business giving it a competitive edge within the energy sector.

“Working with Astrid & Carrie was a delight. They are experienced, creative, efficient and professional – and I like the way they have incorporated their ‘green’ values into their work.”

- Helen Bennetts, Helen Bennetts Sustainable Design, Willunga SA | www.helenbennetts.com.au