October 19, 2011
When you’re creating branding, advertising and marketing material for your business, it’s the visual impact that first grabs people’s attention — but it’s essential to have some great words to back it all up. That’s where a copywriter can help.
Copywriting is not just about apostrophes and grammar, it’s about finding the best words to get your message across to your target audience. It’s about writing in a conversational style that’s friendly and engaging. Whether you’re creating copy for your brochure, newsletter, direct marketing, print advertising or website.
A good copywriter is also a sounding board for the business owner. The writer needs to be able to step into the shoes of your target audience. They need to be able to interview you, to get a handle on your business fast, and uncover extra information that you may not think to include. And they also need to bring objectivity to your project — because when you live and breathe your business, it’s difficult to take a step back.
Here are 5 tips from Copy with Cream to help you start getting your words into shape, whether you choose to employ a copywriter or not…
- KISS — Keep It Simple Stupid — an oldie but a goodie
- Check grammar, punctuation and spelling (and no sorry, spell-check is not enough….lol)
- Avoid jargon — it can alienate your audience
- Break up your copy to make it easier to read
- Edit, edit and edit again. Don’t stop at your first draft – the best is yet to come.
If you’d like to know more about how a copywriter could help you and your business, please contact Karen Zaskolny of Copy with Cream
We Create Design Solutions is an Adelaide-based brand design consultancy passionate about strategy – not just pretty pictures!
If you want to work with a creative team who can work one-on-one with you to deliver highly personalised, innovative and strategic brand identity design, brand communications, graphic design, logo design and wine label design solutions, get in touch with us today.
Ready to take your brand further? We are.