November 10, 2011
Through our experience of working closely SME’s we’ve seen many struggle in launching or rebranding their business to the marketplace due to the lack of knowledge of what to invest into their branding.
Unfortunately there is no one size fits all answer. A general rule of thumb is often 10% of turnover.
Ideally your investment will be based on your business goals.
- What do you want to achieve?
- How much revenue do you need to generate?
- What does that equate to in sales?
Answering these questions should help you to determine what you need to invest to generate those goals.
Below is a guide to what you can expect from your branding investment, as published on Ruby Connection’s website.
Less than $3000
It’s very difficult to brand a business for less than $3,000. If you can’t invest in at least this amount you’re not giving your business the best chance to grow.
$3000 – $5000
A strong brand presence to market your business. This could include a brand audit, brand identity and logo design and brand communications such as corporate stationery, comprehensive style guide and a brochure design.
$5000 – $10,000
A professional brand presence online and offline. This could include a branding workshop, brand identity and logo design and such brand communications as corporate stationery, a comprehensive style guide, brochure design, email marketing and a simple website.
$10,000+
A complete brand presence both online and offline. This could include a branding workshop, brand identity and logo design and brand communications such as corporate stationery, a comprehensive style guide and direct marketing campaign. You will could also expect to get a high performing website with some customer relationship management tools, a content management system and email campaigns.
Investing in branding is a powerful way to differentiate your business and increase your market share. It’s a long-term investment with maximum rewards.
Posted by Carrie Buckle, Managing Director | 10 November 2011.
We Create Design Solutions is an Adelaide-based brand design consultancy passionate about strategy – not just pretty pictures!
If you want to work with a creative team who can work one-on-one with you to deliver highly personalised, innovative and strategic brand identity design, brand communications, graphic design, logo design and wine label design solutions, get in touch with us today.
Ready to take your brand further? We are.